Company Description

Wellcare Group is a healthcare conglomerate having more than 90 retail pharmacies and distribution agencies of more than 100 global brands. ‘Wellcare’ as the word denotes in all its simplistic meaning is providing the ultimate care. Combined with the word ‘Well’, it exemplifies the meaning of care and trust that will always remain as the penultimate backbone of our business and our initiatives. Our commitment to quality and development motivates us to maintain high standards of service delivery.

Role Description

This is a full-time on-site role for a Brand Executive, located in Doha, Qatar. The Brand Executive is responsible for developing and executing strategies to enhance a company’s brand image. To conduct market research, create marketing collateral, manage campaigns, enforce brand guidelines, and collaborate with teams to maintain consistent branding. 

Job Description

1. Brand Strategy- develop and implement brand strategies to increase brand awareness.
2. Market Research- conduct market research to understand consumer preferences, trends, and competitors. Stay updated on industry trends and innovative marketing approaches.
3. Content Creation- create and manage marketing collateral, content, and materials that align with the brand's identity and manage multi-channel marketing campaigns.
4. Campaign Management- plan and execute marketing campaigns that align with the brand's messaging and objectives.
5. Brand Guidelines- maintain and enforce brand guidelines to ensure consistent branding.
6. Collaboration- collaborate with internal teams, agencies, and partners to execute branding initiatives.
7. Analytics- monitor and analyze the effectiveness of branding efforts and adjust strategies accordingly.
8. Budget Management- manage the budget allocated for branding activities.
9. Brand Promotion: identify opportunities for brand promotion through events, sponsorships, and partnerships.
10. Market Expansion- explore and evaluate opportunities for expanding the brand into new markets or product lines.

Qualifications

• Experience in Brand Strategy, Market Research, Communication, and Brand Management
• Experience in developing and implementing brand strategies, conducting market research, managing brand communication, and overseeing brand marketing campaigns
• Strong project management and organizational skills
• Excellent written and verbal communication skills in English and/or Arabic
• 4-5 years’ experience in Marketing or in the same field
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in the healthcare industry is a plus